Saturday, March 21, 2009

Evaluating DE

At the moment, I'm evaluating AF :)

Frankly, I'm tired and lost of mood. The thought of not completing this reflection for last 2 weeks presentation, makes my stomach ache and I can't just sit and watch tv.

Therefore, to amuse myself, I'll try (mengarutly?) applying AEIOU approach to evaluate AF (Akademi Fantasia, Malaysian's very own La 'Academia/American Idol).

ACCOUNTABILITY- to determine effectiveness and objectives completion, measuring by data taken from project administrative records and documentation.

I do not have legal access to get AF's administrative records and documentation, but we all can confidently assume that the foremost objective of this program is to mencungkil bakat baru dalam bidang nyanyian. Season by season, this programme successfully produce many new, talented singer (Mawi, Zahid and Mila, for example). So I guess, this programme do have accountability.

EFFECTIVENESS- to determine value on project's activities and determine quality, measuring by grades, achievement tests, attitude inventories, surveys and juornal. Focus on participant attitude and knowledge.

Well, the quality of this programme is very questionable. Yes. they manage to mencungkil bakat baru but how far those winners of every season can go in music industry? Yes the participant gain more knowledge on how to sing better, they transform from kampung boy to nationwide hearthrob, their grades are base on how many percent they get on the final concert.

IMPACT- identifying the changes resulted from the project, measuring by longitudinal data studies, qualitative measures.

Such a tsunami impact, Malaysian become very keen to be a singer. Last season, 650 contestants tried their luck and attended the audition. This season, the number increase to 1000 contestants (stated in mStar). This programme get the highest rating, beating out other Astro programme.

ORGANIZATIONAL CONTEXT- determine barriers, measuring by the intimately involved evaluator.

Hmmmm.... I think the government approved this kind of programme. It less the burden and tension of nowadays stress of work. Some parents encourage their children to participate; so they can become famous and wealthy. I cannot think of anything that hindered this programme.

UNANTICIPATED CONSEQUENCES- to identify unexpected changes either a positive or negative nature, as direct or indirect result of the project.

Generally, the Malaysian become unprofesional jury of singing :) freely criticizing or voting their favourite contestant. They become the die hard fan for their favourable singer/ contestant. They will give them 150% support after the final concert. They even have their own opinion upon this programme. This help the telco provider to gain more income via sms, the magazines production to gain more profit by printing their stories, the souvenier manufacture become richer by producing products using their names, face or anything that can sell.

I know that AF is nothing to do with distance education, but i think somehow this reality show can be evaluate using AEIOU approach. While typing this entry, it occurs to me that a DE programme are effective if the learners keep coming and enrolling the programme, they won't quit half way through the programme and they improvise their career/ needs after finishing the programme.

After all, the best way to find things out is not to ask the questions at all......

Observe the result.

1 comment:

  1. Very creative idea to motivate yourself to apply what we are learning! I am not sure if I agree with all your observations about AF, but I guess that is your right as the evaluator! :-)

    Just for comparison -- Chun is using AEIOU for a different purpose. Check out her blog -- I think it is Reflection 9 or 10.

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